Jamie Oliver’s face to replace all cartoon characters on cereal boxes.

Jamie Oliver will replace all cartoon characters on cereal boxes in a bid to tackle obesity.

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Shoppers will no longer be able to buy classic breakfast cereals like; Frosties or Coco Pops, as all the packets will have the same photo of Jamie’s gurt nugget on the front.

He believes the new campaign will deter kids from even looking at sugary cereals, let alone eating them.

The celebrity chef is also calling for a ban on junk food adverts before 9pm and to stop energy drinks being sold to children across all supermarkets.

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